TY - JOUR AU - Becker, Sara J. PY - 2015 DA - 2015/02/10 TI - Evaluating whether direct-to-consumer marketing can increase demand for evidence-based practice among parents of adolescents with substance use disorders: rationale and protocol JO - Addiction Science & Clinical Practice SP - 4 VL - 10 IS - 1 AB - Fewer than one in 10 adolescents with substance use disorders (ASUDs) will receive specialty treatment, and even fewer will receive treatment designated as evidence-based practice (EBP). Traditional efforts to increase the utilization of EBP by ASUDs typically focus on practitioners—either in substance use clinics or allied health settings. Direct-to-consumer (DTC) marketing that directly targets parents of ASUDs represents a potentially complementary paradigm that has yet to be evaluated. The current study is the first to evaluate the relevance of a well-established marketing framework (the Marketing Mix) and measurement approach (measurement of perceived service quality [PSQ]) with parents of ASUDs in need of treatment. SN - 1940-0640 UR - https://doi.org/10.1186/s13722-015-0028-3 DO - 10.1186/s13722-015-0028-3 ID - Becker2015 ER -