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Table 1 Timeline of research activities by study phase

From: Evaluating whether direct-to-consumer marketing can increase demand for evidence-based practice among parents of adolescents with substance use disorders: rationale and protocol

Phase Year 1 Year 2 Year 3 Year 4 Year 5
1 Focus groups and structured interviews X X X X                 
  Thematic coding and analysis     X X X               
  Adaptation of Marketing Mix and PSQ (AIM 1)        X X             
2 Survey design, sampling, and implementation          X X X X         
  Survey analysis and PSQ validation (AIMS 2–3)             X X X       
3 Randomized trial of targeted marketing (AIM 4)                X X X    
  Quantitative analysis and results dissemination                   X X X