Phase | Year 1 | Year 2 | Year 3 | Year 4 | Year 5 | ||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
1 | Focus groups and structured interviews | X | X | X | X | Â | Â | Â | Â | Â | Â | Â | Â | Â | Â | Â | Â | Â | Â | Â | Â |
 | Thematic coding and analysis |  |  |  | X | X | X |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
 | Adaptation of Marketing Mix and PSQ (AIM 1) |  |  |  |  |  |  | X | X |  |  |  |  |  |  |  |  |  |  |  |  |
2 | Survey design, sampling, and implementation | Â | Â | Â | Â | Â | Â | Â | Â | X | X | X | X | Â | Â | Â | Â | Â | Â | Â | Â |
 | Survey analysis and PSQ validation (AIMS 2–3) |  |  |  |  |  |  |  |  |  |  |  | X | X | X |  |  |  |  |  |  |
3 | Randomized trial of targeted marketing (AIM 4) | Â | Â | Â | Â | Â | Â | Â | Â | Â | Â | Â | Â | Â | Â | X | X | X | Â | Â | Â |
 | Quantitative analysis and results dissemination |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  | X | X | X |