A personalized biomedical risk assessment infographic for people who smoke with COPD: a qualitative study

Table 3 Clinician suitability assessment of materials (SAM) instrument scores

SAM area	SAM variable	Mean score (/2)^a
Content	Purpose	1.75
	Content topics	1.75
	Summary and review	1.66
Literacy demand	Reading grade level	1.25
	Writing style	1.75
	Sentence construction	1.75
	Vocabulary	1.75
	Learning enhanced by advance organizers	1.50
Graphics	Cover graphic	1.50
	Type of illustrations	1.25
	Relevance of illustrations	1.50
	Graphics: lists, tables, charts, forms	1.50
	Captions are used to “announce” or explain graphics	1.75
Layout and typography	Typography	1.00
	Layout	1.50
	Subheadings and “chunking”	1.75
Learning stimulation and motivation	Interaction included in text and/or graphics	1.00
	Desired behavior patterns are modeled or shown in specific terms	1.75
	Motivation	1.50
Cultural appropriateness	Cultural match—logic, language, experience (LLE)	1.66
Cultural appropriateness	Cultural Image and Examples	1.33
	Suitability for population^b	8.75/10

^aA mean of individual responses from each clinician, entered on a three-point scale for each SAM variable (0 = not suitable; 1 = adequate; 2 = superior)
^bClinicians were asked to rate suitability based on patient socioeconomic/cultural backgrounds on a scale of 1–10

ISSN: 1940-0640